I’m a UX design lead and systems thinker turning ambiguous problems into clearly defined product for Fortune 500 companies.
My insatiable curiosity has led me to work on diverse projects, including consumer mobile apps, social media, HR technology, advertising platforms, and gaming.
I mentor, teach, and write about various design topics.
I’m enthusiastic about crafting user-centered design strategy in collaboration with designers, business partners, and engineers.
What you should know about me
I don’t have a formal design background
I had passion, determination, and grit. I watched online courses, and learned on the job with great mentors. So, I understand what it means to learn UX from the ground up.
I teach what I wished others had taught
Learning UX is no easy feat. To learn design well, you have to understand a lot of foundational and advanced concepts. I teach what I wished I had known early on.
Design leadership, operationalizing and codifying design processes, and mentorship of designers in career development, project management, design skills, and soft skills.
Problem definition of ambiguous business requirements, with a focus on creating a tangible plan of execution.
Making the invisible visible through user-centered design process, and defining process flows and interactions into design deliverables.
Skills & Experience
Unbiased questions for exploratory research and product definition.
Modeling key users of the product based on research and insights.
Developing journey maps and other mappings of the user’s experience.
Naturalistic observation and informal interviewing to understand workflow.
Identifying, and rapidly solving usability issues between tests.
Distilling user research into actionable insights and frameworks.
Information architecture organization technique to inform design.
Creating test plans for remote and in-person research, and moderation.
Conducting evaluations based on standard usability principles.
Uncovering key questions and conceptual models of the experience.
Sketching & Ideation
Rapid ideation of ideas, and sketching interfaces.
Low to high fidelity prototype creation, using a variety of tools.
Patterns & Design Systems
Creating, documenting, and testing of patterns across use cases and team.
Defining navigation, structure, and organization of user experience.
Flow diagrams, and other diagrams to capture user experience.
High level depiction of experience, told visually.
Interaction documentation for engineering handoff.
Layout, hierarchy, and information design for usable, elegant interfaces.
Leadership & Soft Skills
Inspiring organizations through presentations and stories.
Design vision through workshops, design studios, and stakeholder alignment.
Supporting, sharing and cultivating design expertise.
Working cross-functionally, and with other designers to achieve amazing design.
Bringing a fresh perspective backed by research, insights, and originality.
Finding win-win solutions to bottlenecks, or difference of opinion.
Grit & Determination
Making the impossible, possible, and not giving up while doing it.
Cross-functional communication, up and across the organization.
Process Improvement & Culture Development
Instilling and fostering processes that support a design culture.