About Diane
I’m a UX design lead and systems thinker turning ambiguous problems into clearly defined product for Fortune 500 companies.
My insatiable curiosity has led me to work on diverse projects, including consumer mobile apps, social media, HR technology, advertising platforms, and gaming.
I mentor, teach, and write about various design topics.
I’m enthusiastic about crafting user-centered design strategy in collaboration with designers, business partners, and engineers.
What you should know about me
I don’t have a design background.
I had to do the work to become the designer I am today. Just like those of you learning through online courses- I did that too.
I also had great mentors.
I’m passionate about sharing what I’ve learned.
I navigated my corporate career with lots of feedback, mentorship, and online courses.
I create content I wish someone had been teaching, when I was starting out.
Key Strengths
Leadership.
Design leadership, operationalizing and codifying design processes, and mentorship of designers in career development, project management, design skills, and soft skills.
Strategy.
Problem definition of ambiguous business requirements, with a focus on creating a tangible plan of execution.
Design.
Making the invisible visible through user-centered design process, and defining process flows and interactions into design deliverables.
Skills & Experience
User Research
Interviewing
Unbiased questions for exploratory research and product definition.
Persona Development
Modeling key users of the product based on research and insights.
Journey Mapping
Developing journey maps and other mappings of the user’s experience.
Contextual Inquiry
Naturalistic observation and informal interviewing to understand workflow.
RITE Testing
Identifying, and rapidly solving usability issues between tests.
Synthesis
Distilling user research into actionable insights and frameworks.
Card Sort
Information architecture organization technique to inform design.
Usability Testing
Creating test plans for remote and in-person research, and moderation.
Heuristic Evaluation
Conducting evaluations based on standard usability principles.
Cognitive Walkthrough
Uncovering key questions and conceptual models of the experience.
Design
Sketching & Ideation
Rapid ideation of ideas, and sketching interfaces.
Prototyping
Low to high fidelity prototype creation, using a variety of tools.
Patterns & Design Systems
Creating, documenting, and testing of patterns across use cases and team.
Information Architecture
Defining navigation, structure, and organization of user experience.
Flows
Flow diagrams, and other diagrams to capture user experience.
Storyboarding
High level depiction of experience, told visually.
Design Specs
Interaction documentation for engineering handoff.
Visual Design
Layout, hierarchy, and information design for usable, elegant interfaces.
Leadership & Soft Skills
Storytelling
Inspiring organizations through presentations and stories.
Facilitation
Design vision through workshops, design studios, and stakeholder alignment.
Mentorship
Supporting, sharing and cultivating design expertise.
Collaboration
Working cross-functionally, and with other designers to achieve amazing design.
Creativity
Bringing a fresh perspective backed by research, insights, and originality.
Negotiation
Finding win-win solutions to bottlenecks, or difference of opinion.
Grit & Determination
Making the impossible, possible, and not giving up while doing it.
Communication
Cross-functional communication, up and across the organization.
Process Improvement & Culture Development
Instilling and fostering processes that support a design culture.